Recognizing the impact and effectiveness of entertaining a target audience away from the competitive environment of conventions and trade shows, CKP developed a program of affiliate meetings for HBO. These Superbowl Weekends have become an industry tradition and an integral part of HBO's overall sales, marketing, and corporate communication program.
Our M.A.S.H. theme provided HBO with SAMCON 480, a unique sales and marketing conference at a Florida resort. Upon arrival, all attendees were assigned to platoons and issued fatigues, canteens, mess kits, etc. The four day program included training seminars, sales meetings and strategy sessions... along with competitive war games and contests. This environment achieved the high level of energy and motivation necessary for fulfilling the meeting's prime objectives... to provoke, inspire and generate corporate staff unity and enthusiasm.
