Outdoor Life Network was definitely the talk of the 1994 cable shows. A last minute decision to attend the National NCTA tradeshow left this new programming service with a 10' by 100' space in the far corner of the hall. We turned this misfortune into a blessing by creating an outdoor set and a climbing mountain. The lines of attendees shedding their suit jackets and pulling coveralls over their dresses in order to climb was proof of success. Aside from it's popularity on the floor, it was featured by local press and national news coverage as the most exciting exhibit at the show
OLN’S ROCKIN' FOR THE PLANET…
In December of ’98, Outdoor Life Network sponsored the official Western Cable Show Party, and called on CKP to produce this all-industry event. The built in challenge here was to create an evening that would thrill the CCTA, while simultaneously leaving no doubt as to the sponsor’s identity, participation, and presence. By designing this event as a Charity Benefit for wildlife and the environment, we created many appropriate and tasteful opportunities to remind attendees of the night’s sponsor. We filled the Hilton Ballroom with greenery and a moving wallpaper comprised of OLN videos projected onto giant screens, inter-mingled with stretched fabric sails reflecting OLN colors and logos. Additional color was provided by the sound and antics of the always vivid B-52’s. Next day’s word-of-mouth on this special night…’it rocked!
