In order to create excitement and traffic for this long-time client and manufacturer of connectors, traps, and filters, CKP consistently deploys innovative tactics. At the 2005 SCTE, PPC needed to introduce their new 18 Wheeler which holds technical training and testing facilities. The lines for tours of this facility ended up looking like those for an “E” ride at Disneyworld after we put the vehicle into a Truck Stop Diner environment… complete with coffee, doughnuts, pies and waitresses in classic pink uniforms.