Venaca sets the standard in digital asset management systems for Broadcast and Cable Television Networks. They needed a creative and affordable presence at the National Association of Broadcasters tradeshow in Las Vegas...and CKP did the job. The challenge was to demonstrate to attendees how effectively this product worked. We made the most of a conservative budget by using a combination of custom and rental pieces in the design and fabrication of the booth. By creating the feel of a casual and comfortable interactive classroom, the Venaca representative was well positioned to deliver the company message to revolving small groups of attendees throughout the day. This set-up allowed for video promos, a live question and answer format, and the advantage of having your target audience seated and hearing your message.